Per-click rotation makes a new weighted choice each visit. Sticky routing remembers a browser for 30 days after its last visit. Weights apply to new assignments; changing a weight does not move assigned visitors.

Caps, schedules and removed destinations take priority. Fallbacks never hold a visitor when a regular destination is available again. Switching modes starts fresh assignments without clearing click history.

Another browser, incognito, blocked cookies or cleared cookies can create a new assignment. Unique-click estimates remain separate from these browser assignments.

Dates below use this timezone. Changing it converts the displayed times without moving your schedule. Blank start means available immediately; blank end means no expiry. Each visit checks the schedule, including sticky visitors.

For a promotion that gets all traffic during its scheduled window, use one destination plus a fallback for before and after. With multiple destinations, weights still split traffic among those currently available.

Used whenever no regular destination is available because of schedules or caps. Required unless at least one destination is unscheduled and uncapped. Fallback is always available while the link is active, and its recorded clicks appear separately.

Caps count each destination’s lifetime redirects, including visits while reporting is paused. Blank means unlimited. Raise or remove a cap to resume traffic; history is never reset.